It was whispered by slaves and abolitionists,” that melody, with the progression, was like pulling on my emotions. Will.i.am: It’s the chord progression, it’s the, “There was a creed written on the founding documents that declared, yes, we can, yes we can. HOFFMAN: The result was a star-studded anthem that also became a rallying cry for the campaign. And if we could do that, then we did something. It has to be an emotional progression that gives you emotions no different than if you didn’t speak English and you heard Old Friends by Simon and Garfunkel, Redemption Song by Bob Marley. Will.i.am: Take the speech, chop it up, and then somebody needs to say the words melodically and turn the speech into a hymn. HOFFMAN: The 2008 New Hampshire address Will’s referring to is now one of Barack Obama’s most famous speeches – in part, because of what Will did next. So what’s the spaceship? I think the spaceship is that speech he just did in New Hampshire. You have to figure out what your spaceship is going to be to take you off the planet to then land it on the moon. That’s like saying, “Let’s throw this rock and land it on the moon.” You can get the rock to the moon, but you can’t throw it on the moon. If you want to use a song to help get him elected, first off, listen to the sentence that you’re saying.
Will.i.am: The original is me on a beach in Brazil with a bunch of models. He thought Obama would lose if he used the song “I Got it from my Mama.” But when he first got the call? It was a hard “No.” To be clear, Will didn’t say “no” because he thought Obama would lose. Will also created the “Yes we can” video for Obama that went viral. Grammy Award-winning artist, co-founder of the Black Eyed Peas. Will.i.am: Someone calls me and says, “Hey, your song, I Got It From My Mama, we want to borrow that and turn it into I’m Voting For Obama.” And I said, “Nah, no, no, no, no, you guys can’t do that. We’re talking about scale – and how the lessons he learned as President relate to any organization.īut we’ll start our episode as we often do with a story related to the ground we’ll cover … It’s a story from someone else, who definitely doesn’t mind being Obama’s opening act.
REID HOFFMAN: My guest today is President Barack Obama.
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